Zyra Skincare
The Zyra logo is the cornerstone of the identity: elegance, confidence and timeless beauty, drawn once and then documented properly. The guidelines cover construction, a deep pink and dark brown palette, Jedira and Archivo Expanded, and every application from a favicon to a tote.
- Service
- Visual Identity and Brand Guidelines
- Industry
- Beauty and Skincare
- Year
- 2025
Scope
- Logo and Visual Identity
- Brand Guidelines
- Social Media Design
- Packaging and Collateral
Delivered
- Primary logo and construction grid
- Colour palette and type system
- Favicon and app icon set
- Social story and post templates
- Business card and stationery
- Packaging and retail application
01
Drawn, then documented
The mark comes first, then the rules that keep it intact: construction grid, clear space, and the three colours the brand is allowed to be.
02
A palette taken from the product
Deep Pink, Dark Brown and Pastel Lavender, each tied to imagery so the team can see the intended pairing rather than read a hex code in isolation. Jedira Regular carries the display voice; Archivo Expanded handles everything functional.
03
Out in the world
Tote, jar, dropper, out-of-home and the bottle in a hand — the same system, applied without a single new decision.
04
The full system
Every element of the brand on one board, the way a client should receive it.
