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Design built to move brands forward

The Design Affair is an independent creative studio building brand identities, visual systems and digital experiences for ambitious businesses worldwide.

Among my clients

Selected work

Work designed to hold up everywhere.

Identity systems, packaging, campaigns and digital products, built to stay consistent long after handover.

Built for distinctive brands

Strategy sets the direction. Craft is what people remember.

What changes when one team owns the whole system?

Positioning, identity and every application are drawn under one creative direction, so the brand does not drift between the logo, the packaging and the website. You get one set of decisions, documented well enough for your team to run without asking.
About the studio
Sunova brand board: logo concept, stationery, branded tape, flag and campaign artwork

What you receive

Files, guidelines and templates, built to be handed over.

What happens after the last review round?

Every project ends with vector and print-ready masters, a guideline document written as decisions rather than descriptions, and editable templates for the things you will make weekly. Nothing is held back, and nothing needs the studio to keep it running.
See what each service includes
The Arcus business card photographed on a dark textured surface

Capabilities

From first idea to every brand touchpoint.

Organised into the stages a brand actually moves through.
All services in detail

Brand Foundation

The decisions everything else is built on.

  • Positioning, audience and message, settled before any visual work begins. The output is a short set of decisions the whole system can be judged against.

    Typical deliverables

    • Category and competitor audit
    • Positioning statement
    • Messaging framework
    • Creative criteria
    Sunova brand board: logo concept, stationery, branded tape, flag and campaign artworkSunova, 2025

Brand Expression

Where the system meets a customer.

Digital Experience

The brand, in motion and in use.

Reviews

Trusted for the work. Remembered for the process.

In the client's own words.
  • I asked for a logo for a motorcycle app and couldn't really explain what I wanted. Nancy figured it out anyway: five directions on the first round, and one of them was the thing I had in my head but no words for :)

    After that it was easy. She listens instead of defending her work, and every round came back better than the last. At the end I sent her a long list of nitpicks and... she went through all of it without a sigh.

    The logo is on the app now, on the icon, on the site. Looks like it was always there. Thanks, Nancy.

    j0hn_5mith

    Logo design for a motorcycle app

  • Nancy, you didn't just design a logo — you brought my vision to life in a way I didn't even know was possible. The logo you created for my new venture is everything I hoped for and more. Your creativity, intuition, and attention to detail are on another level.

    Working with you has been effortless and inspiring. I don't need to look any further for a designer because you've proven you're the perfect artist for anybody's dream. I already have other projects in mind, and I can't wait to collaborate with you again.

    Thank you for turning an idea into something unforgettable! ❤️

    misspaola

    Logo design

  • Nancy was professional, patient, polite, creative. She was a pleasure to work with. Based on a written idea, she created several options that captured the design, all beautiful and expressing the idea in a slightly different way. She exceeded my expectations in this! Then I wanted to tweak (several times) one of the designs. She accepted all feedback and changes openly, and made each update in a timely fashion, and with her creative expertise.

    coleen1972

    Logo design

  • Worked with Nancy on a full logo suite for my brand, OutForMilk. From the first brief she was responsive and genuinely invested in getting the concept right, through several rounds of detailed feedback as we refined the design together. She handled every revision with patience and care, and added lovely extras like real-world mockups and social media sizing. The final files were clean, well organised, and delivered exactly as promised across every format I needed. It felt like a genuine creative partnership rather than a transaction. Highly recommend Nancy for quality work and a designer who truly listens. I'll be back for my next project.

    pandyh

    Logo suite for OutForMilk

  • Nancy delivered an exceptional and outstanding result for my logo. She was very attentive to every minor details I had requested and she took it even further to make the brand POP, things that I never really thought of. Nancy brought my idea into reality, took her time to listen to what I wanted to achieve and what our brand stands for. She is definitely someone we want to work with again!

    chyjohansson

    Logo design

1 / 5

The studio

Independent direction.
Collaborative thinking.

The Design Affair works closely with founders and teams to translate business ideas into focused, consistent and memorable visual identities.

Every project is run by senior designers and a project manager under one creative direction, from the first conversation to the final handover. Nothing is passed down a production line, and nothing arrives without the reasoning behind it.

NancyCreative Lead

See the full portfolio
Nancy, creative lead of The Design Affair

Clear, distinctive work,
built to last.