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Tova

The Tova mark folds a six-point form out of overlapping planes, so it holds as a flat silhouette and gains depth when it is given a gradient to sit on.

Service
Logo and Visual Identity
Year
2025
The Tova logo in deep purple on a pastel spectrum gradient

Scope

  • Logo and Visual Identity

Delivered

  • Primary mark and wordmark
  • Gradient and flat applications

01

Flat first

The mark was drawn as a solid silhouette before any gradient was applied, so nothing depends on the colour treatment to be readable.

Tova logo presented as a flat mark and on a gradient field

Clear, distinctive work,
built to last.