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Cartsy

The Cartsy mark is a cart and a delivery arrow in the same stroke, which lets the identity work at app-icon size and as the structural element of a poster. Midnight Blue and Lime Green carry it from the transit platform to the checkout screen.

Service
Brand Identity and UI Design
Industry
E-commerce
Year
2025
Cartsy brand board: logo, app interface, transit poster, shopping bag and website

Scope

  • Logo and Visual Identity
  • UI/UX Design
  • Website Design
  • Social Media Design

Delivered

  • Logo and icon system
  • Midnight Blue and Lime Green palette
  • Surgena type system
  • App interface screens
  • Out-of-home and retail bag artwork
  • Website design

01

One mark, every size

The arrow reads as a cart at poster scale and as a delivery motion at favicon scale. Nothing is redrawn between the two.

Cartsy identity applications across app, transit poster and packaging

Clear, distinctive work,
built to last.