Serenity Moves
A movement studio's mark has to look like movement. The figure is drawn as a single unbroken stroke that reads as a body mid-extension, and it holds its shape reversed out of photography.
- Service
- Logo and Visual Identity
- Industry
- Health and Fitness
- Year
- 2025
Scope
- Logo and Visual Identity
Delivered
- Primary mark and lockup
- Reversed and single-colour variants
- Photography direction
01
One stroke
The figure and the wordmark share a weight, so the lockup holds together at any size and survives being placed over an image.
